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Web Survey Bibliography

Title Panel management in a mixed-mode (Web/mobile) research world
Source Quirk's Marketing Research Review, November 2010, pp. 40
Year 2010
Access date 18.04.2011
Abstract

The author outlines several challenges facing users of research panels as more and more respondents access the Web via smartphone, including which devices to support, how to design profilers and which mode to use for invitations.

 

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Year of publication2010
Bibliographic typeJournal article
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Web survey bibliography (431)

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